“Hello,” the first single from Adele’s third studio album, 25, due Friday (Nov. 20) on XL/Columbia Records, spends a third week atop the Hot 100, Digital Songs, Streaming Songs and On-Demand Songs. It holds at No. 1 on Digital Songs with 480,000 downloads sold in the week ending Nov. 12, according to Nielsen Music. Having sold 635,000 downloads in the previous tracking week and a record 1.11 million downloads in the week before that (its debut frame), “Hello” is just the fourth song to earn three straight weeks of more than 400,000 in digital sales. Pharrell Williams’ “Happy” (2014), Robin Thicke’s “Blurred Lines,” featuring Williams and T.I. (2013), and Gotye’s “Somebody That I Used to Know,” featuring Kimbra (2012), also each strung together such three-week runs.
“Hello” holds atop Streaming Songs with 44.7 million U.S. streams, down 6 percent, and the subscription services-based On-Demand Songs chart with 16.7 million on-demand streams, down 7 percent.
Radio on Adele’s ‘Hello': ‘She Can Make You Feel What She Feels’
“Hello” also becomes the most-heard song on U.S. radio, hurtling 6-1 on the Radio Songs chart, up by 37 percent to 145 million all-format audience impressions (and earning top Airplay Gainer honors on the Hot 100). Reaching No. 1 on Radio Songs in its fourth week, the song makes the quickest climb to No. 1 in 22 years, since Mariah Carey’s “Dreamlover” reached the top in its fourth frame on Aug. 28, 1993. And, since Radio Songs was almost exclusively a pop radio-based chart in 1993, “Hello” makes the fastest-ever flight to No. 1 since Radio Songs became an all-genre-inclusive survey in December 1998.
“Hello” additionally ties for the greatest leap to No. 1 in the Radio Songs chart’s 25-year history. It matches the 6-1 vault of Jay Z and Alicia Keys’ “Empire State of Mind” on the chart dated exactly six years earlier (Nov. 28, 2009).
Adele lands her fourth Radio Songs No. 1, following “Rolling in the Deep” (six weeks in top in 2011), “Someone Like You” (two, 2011) and “Set Fire to the Rain” (six, 2012), all from her prior album 21, which was just honored as the Billboard 200’s No. 1 album of all time.